We all read so much about Employee Satisfaction and Customer Satisfaction. Some might say that if you can achieve this you have the perfect business.  But think about it – is being satisfactory good enough? Look at your child’s report card – or think back to one of your own. Satisfactory was a “C”. Is that where you want your business to be?  OK – maybe we want better. Perhaps we want LOYAL customers. They like us. They stay with us. That’s good. Right?  Well it is better – perhaps a “B”. but if you want to really make the grade, go one step further.  “A+” companies shoot for Creating Employee and Customer ENTHUSIASM.  Why is enthusiasm the key? Simple. When people are enthusiastic they don’t just stick around they attract others. They tell their friends about you. They bring you key resources and they bring you good business.  To learn more about the power of enthusiastic employees and enthusiastic customers, join nationally recognized innovator and business expert,Joan Koerber-Walker, at the Ahwatukee Chamber of Commerce’s Women in Business Luncheon on October 25, 2006 at the Grace Inn Ahwatukee.  LEARN…What does it take to create customers and employees that are so exited about your organization that they BRAG about you?  We’ll explore…  • Why satisfaction and loyalty are NOT enough.  • How to create enthusiasm in your organization  • How to keep it going for spectacular results.  Joan Koerber-Walker has spent her career taking businesses in new directions. As a corporate executive, she launched new processes and programs around the world for a rapidly growing Fortune 500 company before setting out to launch her own company, CorePurpose, Inc., in 2002. With three divisions here in Arizona, CorePurpose, Inc. provides information, services ands solutions that help businesses of all sizes to GROW.  CorePurpose, the company she founded in 2002, was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneurs in the country as a national finalist for the Stevie – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Parenting Arizona and on the Board of Directors of the Arizona Technology Council, Chairman of the Opportunity Through Entrepreneurship Foundation, and President of the National Speakers Association – Arizona chapter.  A popular contributor to Ahwatukee Life Magazine, Joan and her family are proud to call Ahwatukee Home.  Women in Business Luncheon October 25, 2006 Networking 10:45am Luncheon: 11:30am-1:30pm The Grace Inn, Ahwatukee Cost: $35 members / $40 non-members  To register for this event, visit www.ahwatukeechamber.com and click on EVENTS

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Saturday, June 10, 2006, the membership of the Arizona Chapter of the National Speakers Association (NSA-Arizona) inaugurated its 2006/2007 leadership team at NSA’s national headquarters in Tempe. The new leadership includes:  President of the Board of Directors – Joan Koerber-Walker Immediate Past President – Beth Terry President Elect – Alan Rigg Treasurer – Jeffrie Story Secretary – Dave Sherman New Board Members: Eileen Roth, Larry Colbert, Hilari Weinstein, Deborah Gardner Returning Board Members – John Coe, Joe Hammer, Joe Contrera  “It is an honor and a privilege to represent this great organization” shared Joan Koerber-Walker. “Arizona is home to some of the most successful and talented professional speakers in the world. NSA-Arizona provides a place for us to come together to share, learn, and connect with our fellow speaking professionals. In addition, the presence of so much insight and talent – right here in Arizona – is a great resource that can be tapped by businesses and organizations across the state.”  About NSA-Arizona  NSA-Arizona is the central connection point for the best professional speakers in Arizona. NSA-Arizona offers its members and its partners the experience of a rich, year-round training program designed to develop powerful, focused, expert speakers who deliver to their niche audiences the best contemporary solutions on a variety of interesting topics, and at a price point for every program budget. NSA-Arizona is an award-winning chapter of the National Speakers Association, with Council of Peers Award for Excellence (CPAE) designations held by nearly a dozen of our current members. Another dozen of our members have earned the coveted Certified Speaking Professional (CSP) designation. Five of our members are Past National Presidents of NSA. Ours is a sharing chapter with an impressive history.

To learn more about NSA-Arizona and the depth insight and talent available from its membership, visit www.NSA-Arizona.org.  CONTACT:  Joan Koerber-Walker President of the Board of Directors NSA-Arizona 480/921-3933 jkw@corepurpose.net www.CorePurpose.com  Gwen Henson Executive Director NSA-Arizona (480) 968-7443 Gwen@NSA-Arizona.org www.NSA-Arizona.org

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