Author Archive: corepurpose

March 3rd event is “Creating A Culture of Innovation”.

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Phoenix, Arizona, February 6, 2006 – CorePurpose, Inc, and the Progressive Arizona Network (PAN) today announced that noted entrepreneur and innovator, Joan Koerber-Walker, will present Creating a Culture of Innovation, March 3, 2006, at the City of Phoenix’s Travis Williams Center.  “Innovation is doing something in a new way to make life better for the people who matter. It brings growth, builds community, and gives your business a competitive advantage.” states Joan Koerber-Walker. Creating a Culture of Innovation In Your Business and Community will feature Koerber-Walker, CEO and Founder of CorePurpose, Inc. a Phoenix, Arizona based company that helps organizations grow with innovative business and resource strategies. Ms. Koerber-Walker has spent her career taking businesses in new directions. As a corporate executive, she launched new processes and programs around the world for a rapidly growing Fortune 500 company before setting out to launch her own company – CorePurpose, Inc. – in 2002. “Whether you are an intrapreneur or entrepreneur is a matter of geography” shared Koerber-Walker. “You may be in part of a company or launching your own – “preneurs” manage the business of innovation.” Highlights of the presentation include:  • Why Innovation?  • Finding the “-preneur” inside of you  • Fostering Innovation in your business or organization  • Sustaining OUR culture of innovation  “Innovation and Innovators are the key to growth in our community” shared Greg Bullock, founder of PAN. “Having an expert like Joan come and share the strategies and tactics of creating innovation and keeping it thriving is what PAN is all about.”  Program details and information: When, Where and How Much?  Date: Friday March 3, 2006  Time: 10:30-12:00pm  Location: City of Phoenix’s Travis Williams Center- 4732 S. Central Avenue Phoenix 85040, Conference Rooms # 169 & # 170  Cost and Parking: The session is offered free of charge and free parking is also available at the Travis Williams Center.  Attendance is limited to the first 125 registrants. Register via email to greg.bullock@phoenix.gov or call (602) 534-9287.  About the speaker  An author, speaker and life long ‘preneur, Joan Koerber-Walker is passionate about finding innovative ways to help companies grow. CorePurpose, the company she founded in 2002 was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneur’s in the country as a national finalist for the Stevie™ – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Parenting Arizona and on the Board of Directors of the Arizona Technology Council and the National Speakers Association- Arizona chapter. She was awarded a BA in Economics from the University of Delaware, and an MBA (2000) from Arizona State University.  About CorePurpose, Inc.  Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.  CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net www.CorePurpose.com  CorePurpose® is a registered service mark of CorePurpose, Inc.  About the Progressive Arizona Network:  The Progressive Arizona Network (PAN) is a business to business networking group that strives to provide information, association and strategic alliance opportunities to grow the business ecosystem. This group was founded in Dec. 2003 in south Phoenix. Initially it comprised of some 22 local companies. Today “PAN” is governed by a Board of 10 officers, and connects to over 350 businesses and organizations in the Metro Area. It continues to experience rapid growth, primarily in the small business sector. “PAN” is quickly becoming the premier catalyst to incubate and support new business opportunities for young entrepreneurs.

For more information, visit www.progressive-network.com  CONTACT: Progressive Arizona Network (PAN) Greg Bullock, (602) 534-9287. greg.bullock@phoenix.gov www.progressive-network.com ###

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Electronics Primer – the newest title from CorePurpose Publishing

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Electronics Primer: The Products, The Markets, The Players  Publisher: CorePurpose® Publishing  Editor: M. Laura Kane-Sellers, MA, MBA  Contributing Authors: Marlane Miller, Angela Moran, Brian Richardson, Tom Waguespak, Russell Carter, Warren Bickley  © 2005 M. Laura Kane-Sellers ISBN: 978 09747056 8 2 MSRP: $ 69.00 Educators Price: $49.00  FOR IMMEDIATE RELEASE  Phoenix, Arizona– CorePurpose Publishing today announced the release of Electronics Primer: The Products, The Markets, The Players (Electronics Primer) a new handbook that provides a comprehensive overview of the electronics components that form the building blocks of the global electronics industry.  The book is authored by a collaborative student team from Texas A&M University and edited by Texas A&M faculty member M. Laura Kane-Sellers who also holds the office of Education Foundation Director of the NEDA. “As an educator and electronics industry executive, I was dismayed to find that there was no quick reference tool on the market that provided a comprehensive and unbiased overview of the many component products that make up the electronics industry” shared Kane-Sellers “Having challenged my students to research the various product groups, we soon found that their combined efforts could fill a much needed gap in the libraries of students, educators, engineers and electronics industry executives alike. We took the idea to the executive board at NEDA who recognized the value and invested the support for the creation of this much needed tool.”  Publication of Electronics Primer was underwritten by a grant from the NEDA Education Foundation, which is affiliated with the National Electronic Distributors Association (NEDA). Robin Gray Executive Vice President of the NEDA shared at a recent gathering of electronic industry leaders “This is a book that every distributor sales person should have a copy of. Electronics Primer has the pertinent information that distributors, manufactures, and their customers need to have on hand. This may well become a “bible” for our industry.  Leading electronics industry executives are also acknowledging that Electronics Primer fills a gap that has existed in the tools available for employee training. According to Skip Streber, Vice President, Global Semiconductor Supplier Marketing at Arrow Electronics, “The Electronics Primer is an incredibly comprehensive yet easy to understand introductory guide to the basics of electronics. This valuable tool is a must read for every new inside and outside sales person. It provides an excellent overview of the vast majority of passive and active electronic components. I would recommend this book to anyone entering the electronics industry!” Craig Conrad, Sr. Vice President and Chief Marketing Officer and Strategic Planning Officer for TTI also agreed and shared “I’ve been in this industry now for over 30 years and have yet to see a practical guide to all of the different technologies in the industry as comprehensive and easy to understand as the Electronic Primer. This book should be the core for training any person joining the electronic industry. I recommend it highly!”  Electronics Primer can be ordered through the National Electronics Distributor Association at www.NEDAssoc.org and at www.CorePurpose.com.  Features and Benefits:  A Comprehensive Industry Overview:  Electronics Primer is a comprehensive non-technical guide to the electronics industry. It offers product descriptions, features and benefits and the life cycle of a wide variety of components: semiconductors, active discrete and passive electromechanical interconnects. The Primer also provides company names, websites, revenue, and market share information.  Semiconductor Components Analog * Sensors and Encoders Connectivity * Data Converters * WiFi * Blue Tooth * Interface * Fiber Optics * Power Management * Radio Frequency * Signal Conditioning * Microwave Logic * Wireless * Field Programmable Optoelectronics * Discrete—Logic IC Processors * Microcontrollers * Microprocessors * Digital Signal Processors Memory * Volatile * Nonvolatile Active Discrete Components * Diodes and Thyristors * Transistors Passive Electromechanical Interconnect Components * Switches * Relays and Circuit Breakers * Cooling Equipment * Potentiometers and Trimmers * Filters * Resistors * Capacitors * Power Supply * Connectors  The Products • Defines all products in the specific product group in a non-technical, simplified way. Also, this section answers questions such as how customers use the product and what problems the product solves.  • Includes the primary features the customer uses to make selections about the specific product type stated in terms of the user benefits and answers the question “so what?”  • Life Cycle Stages of a life cycle are explained in each product area and product families are positioned on a life cycle curve.  The Market • Identify key Manufacturers, Distributors, and Suppliers Worldwide and Regional Total Available Market (TAM) Distributor Total Available Market (DTAM) and Market Segmentation.  • Market Trends o Historical—1998, 2000, 2002, 2004 o Projected— 2005, 2007, 2010 End equipment applications for each product group  The Players  Which manufacturers drive the top 80% of the revenue for these products o Company Names o Company Websites o Authorized Distributors o Revenue in $Millions o % Market Share Written by a team that combines Academic Excellence with Decades of Industry Experience  Editor:  M. Laura Kane-Sellers, MA, MBA is a full-time faculty member at Texas A&M University in the Industrial Distribution Program. In addition to her responsibilities at TAMU, Laurie serves as Education Foundation Director for the National Electronic Distributors Association (NEDA). She worked in the electronics industry for 20 years prior to pursuing her Ph.D. at TAMU. Having completed all Ph.D. coursework in Education Human Resource Development with a minor in Industrial Distribution is scheduled to complete her dissertation by December 2005. Laurie also holds two master’s degrees: one in Business from Southern Methodist University, and the other in Speech Communications from Texas Tech University. Laurie is co-author of Connecting Resources: A Primer for Electronics Distribution published in 2004. She is currently working on a book titled Painting the Homeless Visible and Giving them a Voice scheduled for release in 2006.  About the Authors – The Texas A&M Student Team  Marlane Miller is a Senior Industrial Distribution student at Texas A&M University, class of 2005. She will graduate in December of 2005 with a bachelor’s of science degree in Industrial Distribution along with a minor in Business. Marlane is at present seeking a job in the electronics industry with plans to obtain an MBA in the future.  Angela Moran is from Dallas, Texas, and a graduate of the Texas A&M Class of 2004. She majored in Industrial Distribution with a minor in Mathematics. Currently, Angela is observing in the Dallas Independent School District to complete her secondary teacher certification. After this, she plans to obtain a master’s degree.  Brian Richardson was born and raised in San Antonio, Texas. Brian graduates in December of 2005 with a bachelor’s of science degree in Industrial Distribution from Texas A&M University. He is currently searching for a job in the electronics industry and looks forward to marrying his high school sweetheart in March of 2006.  Tom Waguespack is a May 2005 graduate of the Texas A&M University Industrial Distribution Program. He is currently an Account Manager for TTI, Inc., an industry leading distributor of passive, interconnect, and electromechanical components. Tom was born and raised in Houston, Texas.  Russell Carter grew up in Houston, Texas, and attended Texas A&M University studying Industrial Distribution. Russell found his niche in the electronics field and was inducted into the Sigma Delta honor society. He graduated in May 2005 and accepted a job with Texas Instruments in Dallas, Texas, where he is responsible for capacity/business planning for worldwide manufacturing of analog products.  Warren Bickley graduated from Texas A&M University in May of 2005 from the Industrial Distribution Program. Warren lives in Dallas, Texas and, along with Tom, is an Account Manager for TTI, Inc.  About NEDA – The National Electronic Distributor Association  NEDA is a not-for-profit trade association representing distributors of electronic components and their manufacturer-suppliers. Dedicated to the enhancement of the distributor-manufacturer relationship. NEDA represents companies involved in the distribution of electronic components and parts, computer and computer peripheral components and test, measurement and control equipment and their manufacturer-suppliers.

About CorePurpose Publishing Based in Phoenix, Arizona, CorePurpose Publishing support authors in the business, academic, and non-profit sectors in producing specialty titles for their target marketplace.  CONTACT: Joan Koerber-Walker CorePurpose Publishing 480-921-3933 jkw@corepurpose.net  Debbie Conyers Director of Marketing 678-393-9990 ext. 19 dconyersatnedassoc.org

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The Business of Innovation

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Phoenix, Arizona, October 6, 2005 – CorePurpose, Inc, and the Project Management Institute (PMI) Phoenix Chapter today announced that noted entrepreneur and business advisor, Joan Koerber-Walker, will present on The Business of Innovation, October 20, 2005. as part of PMI’s monthly professional Development series.  Intrapreneurs/Entrepreneurs: The Business of Innovation will feature Joan Koerber-Walker, executive director and founder of CorePurpose, Inc. The Phoenix, Arizona based company specializes in helping organizations grow with innovative business and resource strategies. Ms. Koerber-Walker has spent her career taking businesses in new directions. As a corporate executive, she launched new processes and programs around the world for a rapidly growing Fortune 500 company before setting out to launch her own company – CorePurpose, Inc. – in 2002. “Whether you are an intrapreneur or entrepreneur is a matter of geography” shared Koerber-Walker. “You may be in part of of a company or launching your own – “preneurs” manage the business of innovation.” Highlights of the presentation include:  • Finding your Focus • Finding the “-preneur” inside of you • Creating a culture of innovation • Connecting the dots.  About the speaker An author, speaker and life long intrapreneur/entrepreneur, Joan Koerber-Walker is passionate about finding innovative ways to help companies grow. CorePurpose, the company she founded in 2002 was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneur’s in the country as a national finalist for the Stevie – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Texas A&M, Parenting Arizona and on the Board of Directors of the Arizona Technology Council and the National Speakers Association- Arizona chapter. She was awarded a BA in Economics from the University of Delaware, and an MBA (2000) from Arizona State University.  Program details and information:  When, Where and How Much?  Date: October 20, 2005  Time: 5:45 pm – 6:15 pm — Social Hour and Networking 6:15 pm – 6:45 pm — Dinner 6:45 pm – 8:30 pm — Local Announcements and Presentation  Location: Doubletree Guest Suites Phoenix – Gateway Center at 320 N. 44th St. (2 blocks north of Van Buren Street on 44th Street).  Open to the public  Cost for the dinner and speaker with a reservation is $25 Cost for the dinner and speaker without a reservation is $40 Cost for the speaker only is $10.  Registration: http://www.phx-pmi.org  About CorePurpose, Inc.  Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.

For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.  CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933  CorePurpose® is a registered service mark of CorePurpose, Inc.  About the Project Management Institute:  The PMI Phoenix Chapter is your local Valley of the Sun link to the Project Management Institute (PMI), the largest and most diverse international organization in the world dedicated to the profession of project management.  The Chapter was founded in 1977, as the 29th Chapter to be chartered in the United States. The Chapter has grown and evolved, until today it has approximately 2000 members, representing project management in industry, consulting, government and academia. Over one-third of our members have earned the PMP certification.  For more information, visit www.phx-pmi.org

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An Interview with CorePurpose founder, Joan Koerber-Walker

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A Time for Growth An interview with Ahwatukee “-preneur” Joan Koerber-Walker  It’s spring in the valley – a time for new growth, more green, and lots of activities as we get ready for our famous Arizona Summers. It’s also the favorite time of year for a valley entrepreneur who is passionate about helping companies and organizations grow.  A nationally recognized innovator and entrepreneur, Joan Koerber-Walker launched CorePurpose, Inc., in July of 2002, after a 20 year career with Avnet, Inc. CorePurpose has a simple mission – providing services and solutions that build business. Through its three divisions, Publishing, Consulting, and the CoreAlliance™, CorePurpose works with companies in and out of Arizona to assess – where they are today -where they want to be tomorrow – and most importantly helping them get there.  In addition to her roles as a CEO and advisor to businesses in the valley and around the world, Joan is an author, speaker and active member of the Arizona community, sharing her expertise with many valley organizations including the W.P. Carey School of Business at ASU, the Arizona Technology Council, the National Speakers Association, and Parenting Arizona, a statewide services agency with a mission of strengthening families and preventing child abuse. In the following interview, Joan shares some of her best secrets for growth with Ahwatukee Monthly.  AM: More and more Ahwatukee residents are starting or running their own businesses – why do you think that is?  JKW: There are a number of factors driving a change in how many of us view work today. In the last five years, many workers left traditional jobs in corporations and explored new alternatives. In some cases, what they found was more rewarding than their former jobs and they will not be going back to the corporate world again. They have opened consulting practices, restaurants, retail establishments and on-line businesses to name a few. Many people, from the Ahwatukee area, have shared their enthusiasm with me for their new businesses or business ideas. Additionally, population demographics are changing. In 2010, over one half of the world population will be over 50 years old and the average life expectance in the U.S. will be approaching 100! People will be healthier, more active, and less likely to retire, but will want the flexibility of non traditional jobs. A new entrepreneurial or self employed life style is very attractive to many of the people embarking on their ‘second 50 years’. Many Ahwatukee residents have the resources and key factors for starting or growing a business – education, talent, experience, and the drive to create something new and different. Our corner of the valley is a great place to put these advantages to work and grow a business.  AM: You call yourself a “-preneur” instead of an entrepreneur. Why is that?  JKW: An entrepreneur is someone who organizes, operates, and assumes the risk for turning an idea into a business venture while an intrapreneur is a person who does the same thing within a large corporation. In both cases, you take direct responsibility for turning an idea into a profitable organization or finished product through assertive risk-taking and innovation. The prefix before the “-preneur” simply shows where you are in the organization when you are driving change and growth. When I am at the helm of my own company – I am an entrepreneur. When working with clients – they have the ultimate responsibility and my job is to help them as the entrepreneur or intrapreneur. I like to think that as a “-preneur” you can make things happen – no matter what the structure of the organization you are in.  AM: When you speak to audiences and in your CD’s, you focus a lot on the purpose and values of an organization. Why is that so key to growth?  JKW: Defining the core purpose of an organization is actually the process of centering in on what you really care about – what you are really good at – and in the area where these activities come together – what you can do that creates a degree of value that people will pay you for. This is your core purpose or the primary reason that you are in business. If all of your strategy, goals and activities are focused only on what satisfies each of these three criteria, there is a much higher probability for success. Conversely, activities that do not fall in these areas are opportunities for outsourcing or partnerships. The basic premise is to do what you do best and for the rest – partner with whoever is best at it. This defines WHAT you do as a company. The next key factor is HOW you will accomplish it. This is where values come into play. An organization’s values define how they do things. We always talk about how a company does something but the reality is that it’s the people inside that make things happen. People’s values determine how they do things. How they act. How hard they work. How creative they will be. If you can match the values of your organization to the values of the people who are in it (or come into it), you’ve got a winner. When people share the same values, they don’t have to be motivated. They already are motivated. They find new ways of doing things. They focus on the customers. They make things happen because they believe in what they are doing.  AM: What do you think are the most important things a company should look at as they are getting ready to grow?  JKW: Probably the most important factor is to be sure that the growth fits in with your core purpose and values. Very often we see an opportunity to grow and we jump into it before we take the time to fully evaluate what it means to our business in the long term. Growth for growth’s sake can be very dangerous. Companies that grow too fast can lose their focus, confuse their employees or adversely affect the quality their customers have come to expect. In the most extreme cases they can even run out of cash and without cash everything stops. Here are a couple of questions every company should ask themselves as they mover towards growth:  1. Does the new product, location or service fit into what we have defined as our core purpose?  2. Do we have the operational and financial resources to support the levels of quality and service our customers have come to expect from us?  3. What should we be measuring each step of the way through the growth process to ensure we are continuing to move in the right direction?  4. Who are the partners we work with who can help us with this growth and how can they help us? What are they best at?  AM: You are active in the community and donate a lot of time – why do you think that is so important?  JKW: Seeing something grow and fulfill its potential is a real motivator for me. Over the last decade there are few places in the United States that have experienced more growth than Arizona. We have new businesses, new schools, and explosion of people all bringing their new ideas, challenges, and the creativity to meet them. But to sustain that growth we need more infrastructure and services to support the foundation of the community we are building within. In the early days of our state, the pioneers bonded together and helped to build that foundation. Today there are many valley organizations and volunteers who are coming together to support us all.  In the same way we build our businesses, I believe each of us has a responsibility to focus in on what we are passionate about and then use the skills we are best at to lay a strong foundation for growth in our community. My professional passion is innovation and new technologies so the Arizona Technology Council was a great place for me to get involved. My personal passion is families and children so I volunteer my time to support Parenting Arizona, a statewide organization that prevents child abuse and neglect by helping parents develop better parenting skills. Since my strengths lie in the areas of gathering information and connecting people, I combine my passions and my strengths in ways that can make a difference in our community and when we accomplish something – it’s a great feeling.  AM: On top of all your community and business activities, you are also a wife and mother of two teenagers. How do you keep it all in balance?  JKW: I wish I could say that everything is in perfect balance. But my family would probably fall off their chairs laughing when they read this article. The reality is that I get wrapped up in what I am doing and sometimes I need a reminder of what is really important. I have a great husband and two wonderful son. When I go too far one way or another they reel me back in. In the end, what we accomplish in business and the community is important – but our relationships with family and friends are the true legacy that each of us leaves.  AM: What is your best advice for someone who is thinking about starting a new business?  JKW: Find something you can get really excited about. Starting any new business is hard work and few pay off right away. You need to really care about what you are doing. It keeps you energized and enthusiastic when things get tough. Once your business is established, use your passion, your purpose, and your values as a guide. Find employees and partners that share your passions and values. Together you can’t help but grow!

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The Business of Innovation March 22, 2005

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March 22nd event explores the Business of Innovation.  Phoenix, Arizona, March 8, 2005 – CorePurpose, Inc, and the W.P. Carey School of Business at Arizona State University today announced that noted entrepreneur and business advisor, Joan Koerber-Walker, will present on The Business of Innovation, March 22, 2005 at 6:00PM at the ASU Karsten Golf Course.  The event is a continuation of the Link and Learn series sponsored by the W.P. Carey MBA Alumni Council. Each event features thought leaders sharing their expertise in key areas of interest to the valley’s business and alumni communities.  Intrapreneurs/Entrepreneurs: The Business of Innovation will feature Joan Koerber-Walker, executive director and founder of CorePurpose, Inc. The Phoenix, Arizona based company specializes in helping organizations grow with innovative business and resource strategies. Ms. Koerber-Walker has spent her career taking businesses in new directions. As a corporate executive, she launched new processes and programs around the world for a rapidly growing Fortune 500 company before setting out to launch her own company – CorePurpose, Inc. – in 2002. “Whether you are an intrapreneur or entrepreneur is a matter of geography” shared Koerber-Walker. “You may be in part of of a company or launching your own – “preneurs” manage the business of innovation.” Highlights of the presentation include:  • Finding your Focus  • Finding the “-preneur” inside of you  • Creating a culture of innovation  • Connecting the dots.  About the speaker  An author, speaker and life long intrapreneur/entrepreneur, Joan Koerber-Walker is passionate about finding innovative ways to help companies grow. CorePurpose, the company she founded in 2002 was recognized in 2003 by the Arizona Technology Council as one of the most innovative new companies in Arizona. In 2004, Ms. Koerber-Walker was named one of the top women entrepreneur’s in the country as a national finalist for the Stevie – considered the “Oscar” for Women Entrepreneurs. In addition to her activities as CEO of CorePurpose, she serves on advisory boards at Arizona State University, Texas A&M, Parenting Arizona and on the Board of Directors of the Arizona Technology Council and the National Speakers Association- Arizona chapter. She was awarded a BA in Economics from the University of Delaware, and an MBA (2000) from Arizona State University.  Program details and information:  When, Where and How Much? Date: March 22, 2005 Time: 6:00 PM Reception and networking 6:30 PM – 8:00PM – Presentation Location:  ASU Karsten Golf Course 1125 E Rio Salado Parkway, Tempe, AZ 85281  Open to the public – Free of Charge  Registration:  W.P. Carey Alumni can register at online at https://wpcarey.asu.edu/alumnicommunity/EventsReunions/index.cfm  Members of the business community may register by sending an email confirmation to wpcareyalumni.mba@asu.edu.  About CorePurpose, Inc.  Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.

For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net

For article reprints, Please visit our contact page and include the name of the article desired.