There is a lot of talk these days about turning things around by getting back to basics.
Companies succeed when they…
Millions of articles and blogs have been written on the topic of branding. Google the word ‘branding’ and you will get over 33 million hits!
Unfortunately too often, businesses spend lots of money creating and protecting their marketing message and not enough time protecting the value of their brand. Continue reading
From time to time, I get involved in answering a tricky question. “What is this company worth?” Sometimes the question comes up when speaking to a business owner or executive who is truly trying to increase the value of their organization. At other times 
the question is raised from someone looking for investors or buyers. And then most importantly – I ask it myself when the buyer or investor might be me.Continue reading
In less that one month, entrepreneurs from around Arizona and from other parts of North America are gathering for AZEC09, The Fourth Annual Arizona Entrepreneurship Conference which will be held in Tempe Arizona on November 12, 2009. Continue reading
A business owner asked me the other day, what was the best marketing strategy ever? I did not have to think very long. To me, the answer is Southwest Airlines in its early days. In a day when Southwest was competing with industry giants to launch a new airline, they broke through and succeeded by demonstrating that they were the airline you wanted to fly by doing the following things.Continue reading
Do you want to boost your business? Is connecting with new customers on of your goals? Are you wondering if your marketing message is falling on deaf ears? Do you sometimes feel like just another face in the crowd? If you are in business, to one extent or another, the answer to these questions is probably YES.Continue reading
If you have been listening in on what is going on in our nation’s capital, you know that the healthcare battle continues to wage. Continue reading
Have you ever had a dream where you were surrounded by people and then in an instant you were all alone? As if a wizard waved a magic wand and all of your friends disappeared? Continue reading
When you are talking about economic impact, small business is a BIG deal. For two years I had the opportunity to serve as the CEO of the Arizona Small Business Association and and on the Board of Trustees of the National Small Business Association. During that time. I sat and talked with many small business owners, toured their offices and factories, listened to their stories, and then traveled to the Arizona Capitol and to Washington D.C. to share those stories with Senators and Representatives. Continue reading
Is your Twitter account starting to look like the house of that little old man down the road who never weeds his yard and never throws anything out?
Is it full of clutter, empty boxes, things that are broken, or that you never use.
Do you still have people on your Christmas Card List that sent you a card in 1995 and you have not heard from since?
Perhaps when you read this, you may think I have taken a page from Oscar the Grouch, but there are times when you need to bite the bullet and Clean Your House.Continue reading
The greatest message in the world will have no impact if no one is listening. This is not exactly a new concept. But if you forget it, you can get into BIG trouble.Continue reading