If you are working on growing your business, you can expect to hear talk about the importance of building a brand. There are branding companies, branding consultants, branding experts, branding strategists, and so on and so on. All of them want to help you grow your business by creating a brand presence in the mind of your current and future customers.
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Leaders, get ready to lock and load
Leaders wear many hats. Good ones are visionaries, coaches, cheerleaders and trailblazers. Yet when times get tough or change happens, the chief role of a leader becomes that of a trouble shooter with the responsibility for preparing the team for immediate action. As they say in the movies…It’s time to lock and load.