Category Archives: News

Focus on Channels: Selling your product or service

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Focus on Channels: Selling your product or service
Phoenix, Arizona July 27, 2004–CorePurpose, Inc. Announces the Eighth Installment in the acclaimed Ready-Set-Grow Series: “Focus on Channels: Selling your Product or Service” with Laurie Kane Sellers of Texas A&M University.

“In today’s competitive business environment, few companies can afford to reach every customer on their own. Channel Partnerships— direct sales, representatives, distributors, and resellers.- are a great strategy for growing your customer base IF you pick your partners wisely” stated Joan Koerber-Walker, executive director of CorePurpose, Inc. which produces the Ready Set Grow series. “Unfortunately many companies get out of mix and miss out on growth opportunities or pay too much for the ones they have.”

On August 17, 2004, Laurie Kane Sellers of Texas A&M University will lead an interactive 4 hour workshop with local business leaders to explore:

 How to choose the right channels for your business

 What it takes to form successful channel partnerships

 And how to keep them energized and productive.

The session will be held from 7:30 AM to 12:00 noon at the Business and Industry Institute in downtown Mesa.

Laurie Kane-Sellers, MA, MBA, is a faculty member at Texas A&M University teaching Electronics Distribution Networks in the Industrial Distribution program in the College of Engineering. She combines twenty years experience at Texas Instruments, Inc in the areas of sales, marketing, management, and operations with her current responsibilities of Education Foundation Director of the National Electronic Distributors Association (NEDA). She is staff co-editor of the Review of the Electronics and Industrial Distribution Industries, the journal focused on advancing the electronic and industrial distribution industries. Holding an M.A. in Speech Communications from Texas Tech University and an MBA from Southern Methodist University (SMU), she is currently pursuing a PhD. in Human Resource Development from Texas A&M University. Her areas of research and publications include Change Theory, Adult Education, Services Models, and the Challenges of Globalization in the Distribution Industry.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to executive experts share insights and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program looks at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much? Dates: August 17, 2004 – December 21th, 2004
Forums: 3rd Tuesday of every month
“Focus on Channels: Selling Your Product or Service”.
August 17, 2004
Time:
7:30 – 8:00 AM – Continental Breakfast
8:00—12:00PM – Forum Session
Location: Business and Industry Institute
Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201

Costs

Single Sessions Pricing
Individual participant: $129 per session
Groups of 3 or more: $117 per person per session
for the Balance of the Ready/Set/Grow Series

Individual participant:
$500.00 for the balance of 2004
Groups of 3 or more: $450.00 per person

For more details and registration – visit www.CorePurpose.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.

Secrets to Great Companies Revealed

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CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced that CorePurpose, Inc. founder Joan Koerber-Walker will present the popular Focusing on Success program at ASBA on July 14, 2004. The program is offered as part of the Arizona Small Business Association’s Wednesday morning lecture series.Continue reading→

Money isn’t everything – until you don’t have it when you need it.

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Money isn’t everything – until you don’t have it when you need it.
Phoenix, Arizona June 20, 2004– CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the seventh installment in the Ready Set Grow Lecture Series : “Focus on Finance: Money Matters”

“Money isn’t everything— until you don’t have it when you need it” shared Joan Koerber-Walker, executive director of CorePurpose, Inc. “Every business—large and small—goes through cycles of investment growth and reinvestment. Too often, we underestimate what we need or when we’ll need it—the results can be catastrophic—missed opportunities—stalled growth or even worse.”

On July 20, 2004, industry executives from around the valley will join Koerber-Walker and corporate finance and turn around expert David Mork to explore—

o The Business Growth and Financing Cycle

o How to predict future needs

o And where and when to pursue them

According to finance and restructure expert David Mork, “you can have the greatest product or service in the world—but if the money runs out—you can’t deliver!” Mork will share some of the secrets he has used to help companies around the world Focus on Finance.

David Mork is a Director of CBIZ Miller Wagner, Inc., and Practice Leader/Director of the CBIZ Restructuring Group, which serves as an advisor to troubled entities, assists companies in turnaround situations, and is based in Phoenix. He brings over 24 years of experience in the restructuring industry where as a practitioner in the field he has managed hundred’s of turnaround and bankruptcy cases since the enactment of the Code in 1979.

Mork has been retained as a financial advisor by entities with multiple operations throughout the United States, Canada, Australia, and Europe. He has managed the turnaround of large multi-location entities engaged in real estate, manufacturing, distribution, health care, financial institutions, construction, and transportation.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executive experts share insights and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program looks at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?
Dates: July 20, 2004 – December 21th, 2004
Forums: 3rd Tuesday of every month

“Focus on Finance: Money Matters”. July 20 , 2004

Time:

7:30 – 8:00 AM – Continental Breakfast
8:00—12:00PM – Forum Session

Location:
Business and Industry Institute
Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201

Costs

Single Sessions Pricing
Individual participant: $129 per session
Groups of 3 or more: $117 per person per session

for the Ready/Set/Grow series
Individual participant:
$600.00 for the balance of 2004
Groups of 3 or more: $540.00 per person

For more details and registration – visit www.CorePurpose.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.

Secrets to Great Companies Revealed

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Secrets to Great Companies Revealed
Phoenix, Arizona — CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced that CorePurpose, Inc. founder Joan Koerber-Walker will present the popular Focusing on Success program at ASBA on July 14, 2004. The program is offered as part of the Arizona Small Business Association’s Wednesday morning lecture series.Focusing on Success: Optimizing Business Potential is a two hour program designed to help businesses focus resources on the high impact areas that will help them grow. Participants are challenged to re-examine: WHY they are in business and where their greatest opportunities for success lie.

 What are the Secrets of Great Companies?

 How do leaders inspire their teams to greatness?

 How to create and keep enthusiastic customers AND what it means to your business.

“Taking time out to assess where you are and what you need to do to grow your business is a key element to every successful company’s strategy” stated Tom Fraker, ASBA executive director. “We are always looking for ways to help our members grow their businesses. This program will do just that.”

As founder and executive director of CorePurpose, Inc., Joan Koerber-Walker helps companies in Arizona and around the world to get from where they are to where they want to be. During her career, Joan has held management and executive positions in sales, marketing, engineering management, global supplier contracts and corporate strategy at a Fortune 300 company before breaking out to form and lead her own organization. An accomplished speaker and member of the National Speakers Association, she has guest lectured at Arizona State University and Texas A&M as well as within the professional community. Her books include Working – an allegory, and co-author of an upcoming text on electronics distribution, Connecting Resources, A Primer for Electronics Distribution, for use in advanced undergraduate courses and at the graduate level. She is currently working on her next book, Impact – Changing Challenge to Success, scheduled for publication in 2004. Joan holds an MBA from Arizona State University (2000) and a B.A. in Economics from the University of Delaware (1981).

Program details and information:

When, Where and How Much?

Dates: Wednesday July 14, 2004

Time: 8:00—10:00 AM

Location: ASBA

4130 East Van Buren Street, Ste. 150
Phoenix, AZ 85008

Cost: ASBA Members – no charge
NonMembers – $20.00

For more details and registration – visit www.asba.com or email rsvp@asba.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.corepurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker, 480/921-3933
jkw@corepurpose.net
© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.

Management Seminar –

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Management Seminar –
Phoenix, Arizona May 19, 2004– CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the fifth installment in the Ready Set Grow Lecture Series : “Services Strategy: Aligning Around the Customer”.On June 15th, Mary Jo Bitner, PhD, one of the worlds’s leading experts in Services Marketing and strategies to create customer loyalty and employee satisfaction with proven bottom line results, will lead a session for local executives and managers on how to access the key information needed to grow a business. Attendees will be challenged to explore two of Dr. Bitner’s most compelling strategies:o “The Services Triangle” is all about promises: promises made to customers, promises kept by employees, and promises enabled by internal strategies. Learn how this strategic tool can help you assess your strengths and weaknesses as an organization and serve your customers better than competitors.

o “Service Blueprinting”, another tool, gives you the expertise to map your customer’s experience and develop a visual snapshot of your organization’s services. This snapshot can provide direction for service improvement and service design—all from your customer’s point of view.

“All businesses are service businesses—whether they recognize it or not” states Bitner, PETsMART Chair in Services Leadership, W. P. Carey School of Business, Arizona State University. “ And the most successful ones have figured out how to align their marketing, operations, and people strategies around the customer. In this session you will learn two valuable tools to help your organization align its strategies around the customer.”

As a Professor of Marketing at ASU for the past seventeen years, Mary Jo Bitner is recognized as a leader and pioneer in the field of services marketing worldwide. At ASU she was a founding faculty member of the renowned Center for Services Leadership and has been a leader in its emergence the leading university-based center for the study of services marketing and management. In 2003, Dr. Bitner was awarded the “Career Contributions to the Service Discipline Award” presented by the American Marketing Association. She is co-author of Services Marketing: Integrating Customer Focus Across the Firm (McGraw-Hill, Third Edition, 2003), a leading text in services marketing used at universities across the U.S. and worldwide. Dr. Bitner has worked with numerous businesses including AT&T, Ford Motor Company, Yellow Corporation, Mayo Clinic and RR Donnelley to improve service quality and strategy.

“Getting and keeping customers is a function of the promises you make and the value and services you deliver” shared Joan Koerber-Walker, executive director and designer of the Ready Set Grow series. “ We are honored to have an expert of Mary Jo’s caliber join us as we keep our promise to bring leading business experts throughout the series.”

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executive experts share insights and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program looks at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?
Dates: June 15th – December 21th, 2004
Forums: 3rd Tuesday of every month

“Services Strategy: Aligning Around the Customer”. June 15, 2004

Time:

7:30 – 8:00 AM – Continental Breakfast

8:00—12:00PM – Forum Session

Location:
Business and Industry Institute

Mesa Community College

145 North Centennial Way

Mesa, Arizona 85201

Costs

Single Sessions Pricing
Individual participant: $129 per session
Groups of 3 or more: $117 per person per session.

for the Ready/Set/Grow series
Individual participant:
$700.00 for the balance of 2004
Groups of 3 or more: $630.00 per person

For more details and registration –
visit www.CorePurpose.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker, 480/921-3933
jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.

 

CorePurpose, Inc. Announces the Fourth Installment in the Ready-Set-Grow Series: “Creating Deviant Leadership”

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CorePurpose, Inc. Announces the Fourth Installment in the Ready-Set-Grow Series: “Creating Deviant Leadership”
Phoenix, Arizona March 22, 2004– CorePurpose, Inc., a management consulting, software and outsourced solutions provider, today announced the fourth installment in the Ready Set Grow Lecture Series : “Creating Deviant Leadership”.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The fourth in the series “Deviant Leadership – How to Move a Company in a Different Direction” will be held on Tuesday April 20th. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

On April 20th, Gregory A. Reid, Senior Vice President and Chief Marketing Officer for Yellow Roadway Corporation will explore how Yellow, one of the largest commercial transportation services worldwide, went from being on the Fortune “worst list” in 1997 to #1 in its category on Fortune’s Most Admired Companies list in 2003. The company continues its transformation today. Greg’s presentation will include:

• How move beyond the 4 Ps of marketing.

• The 8 Ps of change and transformation for your business or your career

• How to use “Deviant Leadership” principles to truly be a change agent in your company.

• How to identify customer needs and shape your business to create a customer centric culture

• How to create organizational passion to move mountains and to change attitudes.

As Senior Vice President and Chief Marketing Officer, Reid is responsible for brand and marketing strategy, strategic market planning and research, and internal and external communications for all operating subsidiaries of Yellow Roadway Corporation. In addition, he maintains responsibility for public, government and community relations.

Reid joined Yellow in 1997 as Senior Vice President of Sales & Marketing for the Yellow Freight System subsidiary. Prior to joining Yellow, Reid held management positions with Procter & Gamble, Bristol-Myers, Shaklee, Memorex, and Ryder Logistics.

Other experts coming to the valley include, Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.. Other sessions include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?
Dates: April 20th – December 21th, 2004
Forums: 3rd Tuesday of every month

Creating Deviant Leadership: April 20, 2004

Time:

7:30 – 8:00 AM – Continental Breakfast
8:00—12:00PM – Forum Session
Location:
Business and Industry Institute Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201

Costs for the Ready/Set/Grow Series

Individual participant:
$920.00 for the balance of 2004
Groups of 3 or more: $800.00 per person
NEW: Single Sessions now offered

Individual participant: $129 per session
Groups of 3 or more: $117 per person per session
For more details and registration – visit www.CorePurpose.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

For article reprints, Please visit our contact page
and include the name of the article desired.