“Money isn’t everything— until you don’t have it when you need it” shared Joan Koerber-Walker, executive director of CorePurpose, Inc. “Every business—large and small—goes through cycles of investment growth and reinvestment. Too often, we underestimate what we need or when we’ll need it—the results can be catastrophic—missed opportunities—stalled growth or even worse.”

On July 20, 2004, industry executives from around the valley will join Koerber-Walker and corporate finance and turn around expert David Mork to explore—

o The Business Growth and Financing Cycle

o How to predict future needs

o And where and when to pursue them

According to finance and restructure expert David Mork, “you can have the greatest product or service in the world—but if the money runs out—you can’t deliver!” Mork will share some of the secrets he has used to help companies around the world Focus on Finance.

David Mork is a Director of CBIZ Miller Wagner, Inc., and Practice Leader/Director of the CBIZ Restructuring Group, which serves as an advisor to troubled entities, assists companies in turnaround situations, and is based in Phoenix. He brings over 24 years of experience in the restructuring industry where as a practitioner in the field he has managed hundred’s of turnaround and bankruptcy cases since the enactment of the Code in 1979.

Mork has been retained as a financial advisor by entities with multiple operations throughout the United States, Canada, Australia, and Europe. He has managed the turnaround of large multi-location entities engaged in real estate, manufacturing, distribution, health care, financial institutions, construction, and transportation.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executive experts share insights and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program looks at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?
Dates: July 20, 2004 – December 21th, 2004
Forums: 3rd Tuesday of every month

“Focus on Finance: Money Matters”. July 20 , 2004

Time:

7:30 – 8:00 AM – Continental Breakfast
8:00—12:00PM – Forum Session

Location:
Business and Industry Institute
Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201

Costs

Single Sessions Pricing
Individual participant: $129 per session
Groups of 3 or more: $117 per person per session

for the Ready/Set/Grow series
Individual participant:
$600.00 for the balance of 2004
Groups of 3 or more: $540.00 per person

For more details and registration – visit www.CorePurpose.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The fourth in the series “Deviant Leadership – How to Move a Company in a Different Direction” will be held on Tuesday April 20th. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

On April 20th, Gregory A. Reid, Senior Vice President and Chief Marketing Officer for Yellow Roadway Corporation will explore how Yellow, one of the largest commercial transportation services worldwide, went from being on the Fortune “worst list” in 1997 to #1 in its category on Fortune’s Most Admired Companies list in 2003. The company continues its transformation today. Greg’s presentation will include:

• How move beyond the 4 Ps of marketing.

• The 8 Ps of change and transformation for your business or your career

• How to use “Deviant Leadership” principles to truly be a change agent in your company.

• How to identify customer needs and shape your business to create a customer centric culture

• How to create organizational passion to move mountains and to change attitudes.

As Senior Vice President and Chief Marketing Officer, Reid is responsible for brand and marketing strategy, strategic market planning and research, and internal and external communications for all operating subsidiaries of Yellow Roadway Corporation. In addition, he maintains responsibility for public, government and community relations.

Reid joined Yellow in 1997 as Senior Vice President of Sales & Marketing for the Yellow Freight System subsidiary. Prior to joining Yellow, Reid held management positions with Procter & Gamble, Bristol-Myers, Shaklee, Memorex, and Ryder Logistics.

Other experts coming to the valley include, Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.. Other sessions include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?
Dates: April 20th – December 21th, 2004
Forums: 3rd Tuesday of every month

Creating Deviant Leadership: April 20, 2004

Time:

7:30 – 8:00 AM – Continental Breakfast
8:00—12:00PM – Forum Session
Location:
Business and Industry Institute Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201

Costs for the Ready/Set/Grow Series

Individual participant:
$920.00 for the balance of 2004
Groups of 3 or more: $800.00 per person
NEW: Single Sessions now offered

Individual participant: $129 per session
Groups of 3 or more: $117 per person per session
For more details and registration – visit www.CorePurpose.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc. Joan Koerber-Walker, 480/921-3933 jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.

The Impact Research Initiative will research key business questions and challenges facing products and services organizations worldwide using a monthly email based survey. Subscribers will then receive a summary of the results including an executive summary of its business impact by the end of the same month.

“Have you ever looked at statistical data on key business issues and wondered – where did this come from or who did they ask? Too often, large segments of the population go uncounted and without a voice in major research studies” stated Joan Koerber-Walker, executive director of CorePurpose, Inc. “The purpose of the Impact Research Initiative is to open the platform to businesses people around the world and allow them to share what is happening and what they are doing to move their businesses forward. Each survey will look at a different facet of business growth including: economic conditions, strategic execution, product design, customer focus and service, operations, sales, and globalization.”

The first survey, scheduled for April 1, 2004, will address the question “Is the economy starting to turn and how does it impact your business?” Surveys will be delivered via email to members of business associations, industry groups, and across a wide network of business contacts. Survey recipients will be encouraged to share the opportunity to participate with their contacts, creating an expanding pool of data to draw from. The study groups will draw from business people across geographies and industries as well as from all sizes of organizations. Respondents will be asked to provide demographic information so that data can be analyzed and reported by business size and segment.

“At CorePurpose, our mission is to help businesses grow” added Koerber-Walker. “The information collected through the Impact Research Initiative will come from the business community – be aggregated – and returned to the community so it can be used to foster that growth.”

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker
480/921-3933
jkw@corepurpose.net
CorePurpose® is a registered service mark of CorePurpose, Inc.
© CorePurpose, Inc.

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The second in the series “Focus on People”, held February 17th, was well received by an audience of representatives from Arizona businesses. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies. Subscriptions are offered as a series and on a single session basis.

Each program will look at a different facet of business growth strategy ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The March 16, 2004 session, “Focus on Product” will explore how to develop the products and services that customers want to buy. “Today consumers can buy what they want, when they want, and have it delivered when and how they want. In addition, consumers demand personalization, customization, and convenience. To create products and services that consumers seek out to purchase means that product development needs to be consumer-centered” stated Camille Schuster, the session presenter and president of Global Collaborations. Dr. Schuster will share both research and practical experiences aimed at answering key questions including:

• What is the difference between saying the customer is #1 and having a consumer-centered business?

• Why the demand part of the traditional supply and demand value chain is critical for success.

• How to develop the questions to ask that create a consumer-centered approach to product development and positioning.

Dr. Schuster will open the program, followed by a question and answer period and workshop where participants can apply what they have learned to their own companies.

Camille Schuster (Ph.D., The Ohio State University) is President of Global Collaborations, Inc., a Full Professor of Marketing at Xavier University, and Faculty Associate at Arizona State University. Dr. Schuster has worked with leading executives in ECR (Efficient Consumer Response) and GCI (Global Commerce Initiative) development activities since 1995 and presented keynote presentations, breakout sessions, speeches and workshops on 4 continents in more than 30 countries around the world. Her speaking, training, facilitating and coaching activities are grounded in reality, based upon experience gained primarily through data gathering, and collaborative project development with global business executives, in small, mid-size AND large, multinational companies, as well as industry associations. As a member of the Global Scorecard Committee, Dr. Schuster has worked with middle management; services, retail, and manufacturing companies; faculty; and been on panels with leading business executives. Dr. Schuster has co-authored one book with Michael Copeland from Procter & Gamble entitled Global Business: Planning for Sales and Negotiation, co-authored a second book entitled The Consumer or Else! . . . Consumer Centric Business Paradigms, with Don Dufek, retired Senior Vice President and Officer of The Kroger Company. Dr. Schuster has solo-authored a book entitled The Rise of Consumer Power – Adapting Marketing Communication Strategies.

“The long held strategy of IF WE BUILD IT THEY WILL COME, may have worked for Kevin Costner in the movie Field of Dreams but it does not work in today’s business environment” stated Joan Koerber-Walker, executive director of CorePurpose. “Today businesses need to products that are consumer centered to succeed. Too often our businesses invest much needed funds in developing products and services only to find that the customer has other ideas about what they want. This session is designed to help us avoid costly mistakes and bring value to our customers and success to our businesses.”

Other experts coming to the valley include, Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; Tom Esposito, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.. Other sessions include leading PhD’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Workforce development is key to Arizona’s economic recovery”, said Koerber-Walker. “Ready Set Grow is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.”

Program details and information:

When, Where and How Much?

Dates: March 16 – December 21st, 2004
Forums: 3rd Tuesday of every month
Focus on Product: March 16, 2004
Time:
7:30 – 8:00 AM – Continental Breakfast
8:00—12:00PM – Forum Session
Location:
Business and Industry Institute
Mesa Community College
145 North Centennial Way
Mesa, Arizona 85201
Costs for the Ready/Set/Grow Series

Individual participant:
$1000.00 for the balance of 2004
Groups of 3 or more: $900.00 per person
NEW: Single Sessions now offered
Individual participant: $129 per session
Groups of 3 or more: $117 per person per session

For more details and registration – visit www.CorePurpose.com

About Global Collaborations.

Headquartered in Arizona, Global Collaborations, Inc. provides presentations, breakout sessions, speeches and workshops to help professionals become more aware of what is needed for the task at hand. The company specialized in helping organizations create consumer centered strategies for business success for clients in the consumer, technology and manufacturing industries.

CONTACT: Global Collaborations
Camille Schuster, PhD, (480) 473-4741
info@globalcollaborations.com

About CorePurpose, Inc.

Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance.

For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.

Joan Koerber-Walker, 480/921-3933
jkw@corepurpose.net
CorePurpose® is a registered service mark of CorePurpose, Inc. © CorePurpose, Inc.

CorePurpose Recruiting Consultative Sales Executives

Opportunities in Phoenix/Austin/SF Bay Area

CorePurpose has created a new model for delivering enabling business services to companies in the technology, healthcare and manufacturing markets. Just as traditional distributors have supplied parts to build products, CorePurpose supplies services that build businesses.

CorePurpose is currently recruiting executive sales positions in the Phoenix, Austin and SF Bay areas.

Positions will be on a 100% COMMISSION BASED contract to start and may be transitioned to full employment based on individual performance and preference.

Qualified Applicants will demonstrate the following traits:

• A well developed network of executive level contacts in one of the following fields: Human Resources, Information Technology & Web Services, and Sales & Marketing within the Health Care, Manufacturing, or High Tech sectors
• Ability to develop, implement, and execute strategic sales plans for target markets
• Great Listening, Analysis and Reporting skills
• Self Motivated and Entrepreneurial in outlook
• Solutions oriented and experienced in complex partnering relationships
• Committed to building high quality engagements and relationships through superior service and support
• Able to provide references and demonstrable results

Qualified Applicants are encouraged to review the quality of our service solutions at www.CorePurpose.net and to forward resumes to corepurpose@corepurpose.net.

Ann Rhoades has spent her career building people-centric organizations at companies including JetBlue Airways, Southwest Airlines, and Doubletree Hotels. Ann will share her creative approach to developing cultures around fun; and her firsthand experiences in launching successful start-up companies, blending post-merger cultures and creating a legacy of people-centric organizations. A self-described “rule breaker”, Ann is adamant about standing up for what she believes in, regardless of the consequences. Her candor around the mistakes she’s made and the lessons she’s learned is the driving force behind her desire to inspire organizations to focus on the people side of their business.

“The economic hardships we faced in the last few years have led many valley companies to make short term human resource decisions that can have disastrous long term effects” shared Joan Koerber-Walker, executive director of CorePurpose. “As the market begins to turn, our businesses will need to be ready. That means having the right people in the right place, ready to grow and willing to give 100%. Unfortunately, these past decisions will come back to haunt us if we do not do something now. If anybody knows how to do it – it’s Ann Rhoades.”

Ready Set Grow, is a 12 month program bringing 12 nationally known business growth experts to the valley. The first in the series “Focusing for Success”, held January 20th, was well received by an audience of representatives from Arizona businesses. The series continues throughout 2004 and is held the third Tuesday morning of the month. Attendees will have the opportunity to listen to these executives tell how they have improved their businesses and then participate in workshops designed to apply the same concepts to their own companies.

The program will look at a different facet of business growth strategy each month ranging from strategic execution to product design, customer focus and service, operations, sales, and globalization.

The experts coming to the valley include February’s speaker, Ann Rhoades as well as Greg Reid, sr. vice president of marketing and strategy at Yellow Corporation, who led customer strategy at Yellow Corporation as it moved from worst to first in its industry; Tom Espositio, president of The Insight Group, and former IBM executive who developed the IBM Global Services business model; and Roy Vallee, chairman and CEO of Avnet, Inc.. Other experts include leading Ph.D’s, CEO’s and senior executives who have created major impact in their organizations and industries by focusing on the concepts they will share.

The program has gained support from a number of business and community sponsors including The Business Journal, the Arizona Technology Council, AZ SNAP, ASBA, The Downtown Phoenix Partnership – Copper Square, and The Business and Industry Institute at Mesa Community College.

“Developing our workforce will be one of the key factors for growth of technology business in Arizona.” said Todd Bankofier, president of the Arizona Technology Council. “The Ready Set Grow program gives us the opportunity to support our members in this key area.”

The program is designed to support workforce development at multiple levels in an organization from senior leadership to the organizations key managers and next generation leaders. It is an opportunity for employees to step up and become part of the solution and an opportunity for employers to energize and endorse key team members through investing in their professional development.

Program details and information:

When, Where and How Much?

Dates: January 20 – December 21th, 2004

Forums: 3rd Tuesday of every month

Focus on People: February 17, 2004

Time:

7:30 – 8:00 AM – Continental Breakfast

8:00—12:00PM – Forum Session

Location:

Business and Industry Institute

Mesa Community College

145 North Centennial Way

Mesa, Arizona 85201

Costs for the Ready/Set/Grow Series

Individual participant:

$1100.00 for the balance of 2004
Groups of 3 or more:
$920.00 per person

NEW: Single Sessions now offered
Individual participant: $129 per session
Groups of 3 or more: $117 per person per session

For more details and registration – visit www.CorePurpose.com

About PeopleInk.
Headquartered in Arizona, the People Ink team are experienced culture creators who believe “you cannot force culture… you can only create environment”. Experience in building internal people cultures for companies such as: Southwest Airlines, JetBlue Airways Corporation, Dial Corporation, American Express, Doubletree Hotels Corporation, Office Depot, and Promus Hotel Corporation. People Ink works with organizations to create high performance people-centric cultures that deliver bottom line results.

CONTACT: People Ink
Lisa Stovall, 480/421-0370

About CorePurpose, Inc.
Headquartered in Arizona, CorePurpose, Inc., is a consulting and solutions company specializing in focusing companies for greater success through high impact activities that link directly to results. Together with members of the CoreAllianceSM, CorePurpose, Inc. works with companies and organizations to align internal resources to their areas focus while offering resources for mentoring, implementation and outsourcing in non-core areas or areas where additional support is required including: HR, Sales and Marketing, Operations, IT, and Finance. For more information about CorePurpose, Inc., and to view the listing and experience of CoreAlliance Members visit: www.CorePurpose.com.

CONTACT: CorePurpose, Inc.
Joan Koerber-Walker, 480/921-3933
jkw@corepurpose.net

CorePurpose® is a registered service mark of CorePurpose, Inc.

© CorePurpose, Inc.